Events

Alion
CIO Summit
Innovation World 2008
NASPP
Potomac Peddlers

•Wine Tasting Club

The Wine Tasting Club

A key component of the Wine Tasting Club's startup marketing plan included tasting events which would introduce consumers to the Club and sign up members. Events were hosted by local wine consultants all over the country. We created the necessary collateral pieces each consultant would need to hold an event - their "starter kits", including embroidered polo shirts, etched wine glasses, and branded corkscrews and pourers.

We also designed the ranking cards on which people who attended an event could rank the wines and write their own notes. Because the ranking cards also were to be included separately with monthly wine club shipments, we made them loose cards that fit into a tasting guide folder. The tasting guide included common wine terminology, fun facts, and information about the Club. Attendees of an event could keep the guide and add additional cards to it as their monthly shipments arrived.