Identity

•Alion

Automobids.com
B.I.G.
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Evolv Product Suite
Marion
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OpinionSquare
Primatics Financial
Software AG
Wine Tasting Club

Alion

Alion needed a complete identity package that would appeal to the company's conservative customer base but portray the company as a cutting-edge technology developer. In addition to studying the market, we also analyzed Alion's competition before creating the new logo.

We implemented a phased rollout strategy for both internal and external audiences that included an employee welcome bag with promotional items, all new corporate stationery and pocket folders, a new web site, signage for 25 offices, tradeshow and event displays, postcard mailer announcements, and advertising.

We also created a branding and style guide to ensure the new brand's continued consistency throughout the company across many diverse materials. We designed Word templates for faxes, electronic letters, PowerPoint presentations, and other items employees would create daily.