Identity

Alion
Automobids.com
B.I.G.
Candela

•Evolv Product Suite

Marion
MobileXpression
OpinionSquare
Primatics Financial
Software AG
Wine Tasting Club

Evolv Product Suite

Primatics Financial needed a logo and branded identity for its internet software platform aimed at financial services providers. Because the product was aimed at banks struggling to recover from the industry's meltdown, it had to project an image of vitality. Because it is online software with no tangible product, it the identity had to communicate the legitimacy of the product and the trustworthiness of the analytics it uses.

We created the Evolv logo and placement for the two product names, Risk and Loan Accounting, within the product family brand, allowing for the addition of new product lines in the future. We created icons to stand in for images of software or product boxes, and implemented the logo and icons in marketing materials including brochures, one-pagers, and PowerPoint templates.