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Direct Mail

e-Trends, an exclusive, by invitation research panel, asked Nimble to redesign their direct mailer. The previous version, primarily aqua and purple, didn't convey the level of sophistication and trustworthiness they wanted to project. Nimble designed a self-mailer that holds the software CD. The mailer also contains a slot for the Nimble-designed letterhead, on which a personalized letter is printed. The three color piece uses synthetic metallic silver with the company's blue and black for a high-end look that still keeps the price per unit within budget.

Photography for this piece was done by Scott Zetlan Images.