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Corporate Newsletter
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•HR Benefits Campaign

Music CD
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HR Benefits Campaign

The challenge for this Human Resources benefits package was to make 40 pages of information about flexible spending accounts, retirement plan options, and optional dental and vision plans something people were excited to read. Additionally, although the company was consolidating insurance options, it still wanted to appear "flexible". Our Flexible Benefits package took a playful approach, dividing the book into four sections, each with a "flexible" object (a Slinky, rubber bands, bungee cords, and silly putty) as its theme and a fact about that object on every page. We then designed accompanying promotional items.