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•Automobids.com

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Automobids.com

Automobids.com displays dealer's new car inventory and allows consumers to bid on selected cars against a "sell" price set by the dealership. Buyers are driven to specific cars within the site's bidding engine via many channels: by clicking on ads, clicking on specific models within dealer websites, or receiving e-mail invitations to bid.

We designed a slick consumer interface that made the complex process of bidding and securing a vehicle straightfoward, regardless of whether the user entered from the home page or from one of the many other channels. We joined the creative process from the initial application design phase, generating multiple graphical user interfaces as requirements and processes changed. Automobids.com launched in late 2006.

We also created an iconic "bid button" that the company provided to partner dealerships to indicate to consumers that they could bid on a specific car directly from the dealer's website.