Web

Alion
Automobids.com
comScore
Evolv Risk GUI
Guident
IITRI
MobileXpression

•OpinionSquare

PermissionResearch
Primatics Financial
SIRIUS-XM
Software AG
Wells Fargo/MBA

OpinionSquare

VIEW SITE

In 2007 Nimble re-branded OpinionSquare, a survey company whose members' opinions provide Internet trend and marketing data. Attracting more survey takers is the website's primary goal. We created the "You've got opinions" campaign to be used on Internet banner ads, and re-designed the website with rotating home page banners (cats and dogs, vanilla and chocolate, Yankees and Sox) that played on the campaign. We suggested the "Survey of the Week" mini-survey to hook users and allow them to compare their responses to others', and we rewrote the website text to be shorter and more benefits-focused.